Sports BettingSBC News · Aug 27
Study shows stark differences in bookies’ presence during Premier League and World Cup
By Patrick Killeen•August 27, 2026
The brief
A study from the University of Nottingham has highlighted the key differences in gambling sponsorship during the 2026 World Cup and 2025/26 Premier League season. The research shows that gambling brands were visible for 32.6% of YouTube highlights of Premier League games, compared to 1.5% in the World Cup. A key facto…
Original report
SBC News
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