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Sports BettingiGaming Today · 6h ago

Stake Takes Football Into the Sky With 10,000-Foot Balloon Match as Tournament Marketing Intensifies

By Ingi Thor ArngrímssonJune 24, 2026

The brief

A football pitch hanging beneath a hot air balloon at 10,000 feet has become the latest centerpiece of Stake’s global marketing push, as betting operators compete for attention during one of the busiest periods on the sporting calendar. The company released a campaign film on June 23 showing six content creators playi…

Original report

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