Sports BettingFocus Gaming News · Sep 1
Sportsbook localisation in iGaming: why surface-level adaptation is no longer enough, by Tom Light
By ceciliaw•September 1, 2026
The brief
Most sportsbook operators entering a new market call it localisation when they translate the product and add local payment methods. Tom Light, founder and CEO of FIRST.bet, argues that’s not localisation; it’s decoration. In this opinion piece, Light breaks down what genuine sportsbook localisation actually requires, …
Original report
Focus Gaming News
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