Business & M&AInsider Sport · 1h ago
Sports sponsorship ‘not what it used to be’, SBC Tbilisi panel says
By Louis Thompsett•August 4, 2026
The brief
Munegu Sport, betlive.com and Sports Business Academy executives told SBC Summit Tbilisi that sponsorship activation and long-term commitment now decide ROI Brands still evaluate football clubs as media buys and expect returns inside 12 months, panellists said during the Sports Rights, Sponsorship & Media: What Still …
Original report
Insider Sport
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