Sports BettingSBC News · 2h ago
SOFTSWISS: Pre-game bets most popular during World Cup
By Viktor Kayed•August 3, 2026
The brief
Betting activity during the World Cup was three times bigger than during a typical domestic season according to SOFTSWISS, once again highlighting the commercial appeal of the event. What came up as particularly interesting was that pre-match betting held a dominant share of activity when compared to the rest-of-the-y…
Original report
SBC News
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