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Sports BettingiGaming Express · Jun 16

Soft2Bet Hosts Diego Simeone for Exclusive Partner Meet-and-Greet in Madrid

By Kacper ChejnaJune 16, 2026

The brief

Soft2Bet recently hosted an exclusive meet-and-greet event in Madrid, featuring renowned football manager Diego Simeone. The event provided an opportunity for the company to connect with its partners alongside its high-profile brand ambassador.

The gathering underscored the importance of strategic partnerships and brand engagement within the sports betting marketing landscape. Simeone's presence added significant draw, highlighting the value of celebrity endorsements in building brand visibility and strengthening relationships.

Events like these are crucial for iGaming operators seeking to foster loyalty and collaboration within their partner networks. By creating unique experiences, companies can enhance brand perception and reinforce their market presence.

Original report

iGaming Express

Summary is editorial. Full reporting, images and rights belong to the source.

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