Sky Bet’s new football campaign hits the screen as Premier League approaches

By Ted Orme-Claye•August 6, 2026

The brief

With just two weeks to go before the Premier League season starts again, the marketing rush has well and truly begun. Sky Bet is the latest to get campaigns underway. The Flutter Entertainment brand took its latest football campaign, ‘Games Gone’, live today, with familiar name ambassadors Roy Keane and Micah Richards…

Original report

SBC News

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