RegulationInsider Sport · 3h ago
Sky and ITV merge to take on YouTube and Netflix
By Kieran O'Connor•July 6, 2026
The brief
Sky and ITV merger to turn ITVX into a sports streaming powerhouse Sky has reached an agreement to buy ITV Media & Entertainment in a deal worth up to £1.6bn. Subject to regulatory approval, the group would combine free-to-air broadcasting, advertising-funded streaming and subscription television, as well as Sky’s bro…
Original report
Insider Sport
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