Business & M&ASBC News · 5h ago
SBC Summit: Reflecting on the global expansion of the AFA brand
By Viktor Kayed•October 1, 2026
The brief
During the SBC Summit 2026, Leandro Petersen, former Chief Marketing Officer of the Argentine Football Association (AFA), spoke with Argentine football legend, ex-goalkeeper Sergio Goycochea, about the international expansion of sports brands and the process undertaken by the AFA since 2017. Lucia Gando, Editor of SBC…
Original report
SBC News
Summary is editorial. Full reporting, images and rights belong to the source.
Advertisement
Get the news by email
A digest of the day's top iGaming stories, straight to your inbox.