Sports BettingInsider Sport · 2h ago
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
By Callum Williams•September 29, 2026
The brief
Michael Jordan headlined SBC Summit in a rare event appearance to speak on the dynamics and differences between sports branding in his time vs. today, his work with DraftKings and Sportradar, and why he is up for the challenge as a NASCAR team owner. NBA legend and business entrepreneur Michael Jordan believes there i…
Original report
Insider Sport
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