Sports BettingiGaming Business · 20h ago
Retention goals: How gamification is bringing a new dimension to sports betting
By Rory Squires•July 15, 2026
The brief
Soft2Bet’s chief product officer Yoel Zuckerberg explains to iGamingBusiness how the iGaming solutions provider’s MEGA11 football manager game combines gamification, behavioural analytics and player progression to help sportsbook operators improve engagement and long-term retention.
Original report
iGaming Business
Summary is editorial. Full reporting, images and rights belong to the source.
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