TechnologyInsider Sport · 3h ago
Q&A: Inside West Ham’s ‘boundary-pushing’ fan beer launch
By Kieran O'Connor•October 21, 2026
The brief
West Ham United has launched Boleyn Brew, a beer co-created with supporters and BrewDog. Insider Sport got the thoughts of David Chaplin, Director of Commercial Strategy at West Ham United, to find out how a fan consultation group and a supporter vote influenced the final product and what the process means for the clu…
Original report
Insider Sport
Summary is editorial. Full reporting, images and rights belong to the source.
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