Sports BettingBlask · 4h ago
Prediction markets US iGaming 2026 — Kalshi, Polymarket and the threat to sportsbooks
By Enzhe Goriaeva•July 23, 2026
The brief
Kalshi and Polymarket turned the 2026 World Cup into a stress test for a new category boldly competing with the entire sportsbook and casino brand market. By that point, Kalshi was already offering sports contracts to US users, while Polymarket had resumed operating in the US market shortly before the tournament, foll…
Original report
Blask
Summary is editorial. Full reporting, images and rights belong to the source.
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