Sports BettingGambling Insider · Aug 26
Prediction Markets Target California With MLB Deals, Ads and Lobbying
By Chavdar Vasilev•August 26, 2026
The brief
California’s lack of legal sports betting is creating a major customer-acquisition opportunity for prediction market operators. Prediction market operators have stepped up their push for California sports fans. Kalshi signed partnerships with three of the state’s MLB teams while DraftKings launched a targeted advertis…
Original report
Gambling Insider
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