Sports BettingGambling Insider · Sep 4
Prediction Markets Reshaping Sports Betting Landscape With NFL Season Upon Us
By Brant James•September 4, 2026
The brief
This football season ushers in a new era of betting on the games, as prediction markets hone in on the turf of FanDuel and DraftKings. Sportsbooks are adjusting, but it may be too late to catch Kalshi and Polymarket in the race for exchange-based customers. Kalshi and Crypto.com – through a partnership with Underdog –…
Original report
Gambling Insider
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