Sports BettingiGaming Business · 4d ago
Prediction market roundup: Top operators snap up celeb deals for unprecedented opening week of NFL football
By Matt Rybaltowski•September 11, 2026
The brief
As the NFL season kicks off, LeBron James, Sydney Sweeney and Marshawn Lynch are among the celebs that have begun to endorse prediction markets.
Original report
iGaming Business
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