Sports BettingiGaming Business · 1d ago
Player props and performance markets: how bettors engaged with the World Cup
By Rory Squires•September 23, 2026
The brief
WSF Odds Sales Director Sam Hill and product owner Filippo Celleno reveal the key data-driven betting trends during sports betting’s biggest-ever event: the 2026 FIFA World Cup.
Original report
iGaming Business
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