Sports BettingGambling Insider · 4h ago
Odditt Sees Opportunity with Optimove to Grow Sports Betting Market
By Steve Bittenbender•July 29, 2026
The brief
‘The atomic unit is no longer the bet. It’s really the story behind it.‘ Coming soon to a sports betting app near you: curated wagers based on an individual bettor’s interests. On Tuesday, Odditt, an emerging company that bills itself as a “content engine for sports betting,” announced it has established a partnership…
Original report
Gambling Insider
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