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Business & M&AiGaming Today · 2h ago

Nordic.Partners Expands Into Esports With Counter-Strike Team Acquisition

By Mihaela GracaninJuly 28, 2026

The brief

Nordic.Partners has entered the esports business with the launch of Nordic Partners Gaming (NPG), broadening its business beyond affiliate marketing and signaling a deeper push into competitive gaming. The new division debuts with the acquisition of AM Gaming’s Counter-Strike 2 roster. The team will now compete under …

Original report

iGaming Today

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