Business & M&AiGaming Business · 1d ago
‘No FOMO’: Inside Kaizen Gaming’s sponsorship playbook
By Martin Bjoerck•July 20, 2026
The brief
Betano was just a tournament supporter of the biggest World Cup in history. Kaizen Gaming CCO Julio Iglesias Hernando outlines the FIFA journey, the architecture of its Tottenham agreement and why he thinks much of the sector still doesn't understand marketing.
Original report
iGaming Business
Summary is editorial. Full reporting, images and rights belong to the source.
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