iGamingWire
RegulationiGaming Business · Jun 15

Netherlands eyes near-total online ad ban in new gambling harm strategy

By Kathryn EvansJune 15, 2026

The brief

The Netherlands is considering a significant tightening of its online gambling advertising regulations as part of a new five-year strategy aimed at reducing gambling-related harm. The proposal, outlined by the secretary of state for justice and security, includes a near-total ban on online advertisements.

This move signals a strong commitment from the Dutch government to protect vulnerable individuals from the potential negative impacts of excessive gambling. While the specifics of the ban are yet to be detailed, the intention is to drastically reduce the visibility and accessibility of gambling promotions online.

Interestingly, the strategy does not include an increase in the minimum gambling age for products deemed 'high risk.' This suggests a targeted approach focusing on advertising reduction rather than stricter age controls for certain types of gambling, aiming to balance consumer protection with the accessibility of the regulated market.

Original report

iGaming Business

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