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PeopleiGaming Today · 2h ago

Netflix Makes First Dedicated Betting Advertising Hire as It Builds Global Ads Business

By Ingi Thor ArngrímssonJuly 24, 2026

The brief

Netflix has taken a notable step into the betting advertising market, bringing in its first executive dedicated to working with real-money gaming brands as the company pushes to expand advertising beyond its traditional subscription business. The new appointment is Ian Hunter, who joins the streaming company’s London …

Original report

iGaming Today

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