Macquarie: US Represents Just 5% of Global World Cup Betting Volume

Investment bank Macquarie projects that the U.S. market will constitute merely 5% of the total global betting volume during the 2026 FIFA World Cup. This forecast remains consistent despite the significant expansion of legal sports betting access across the United States.

The analysis suggests that even with increased availability, the U.S. market's contribution to the overall global wagering landscape for the event will remain relatively small. This indicates that international markets will continue to dominate World Cup betting activity.

This perspective from Macquarie provides valuable insight into the global sports betting industry's dynamics. It highlights that while the U.S. market is growing, it has yet to reach a scale that would materially shift global betting trends for major international sporting events.