Sports BettingiGaming Today · 1h ago
Love Island Betting Craze Pulls New Audience Into Prediction Markets
By Mihaela Gracanin•July 15, 2026
The brief
The latest season of Love Island USA is doing more than breaking streaming records. It is also turning one of television’s biggest reality shows into a fast-growing betting market, drawing thousands of new users to prediction platforms that have traditionally struggled to attract women. Apps such as Kalshi and Polymar…
Original report
iGaming Today
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