Business & M&AInsider Sport · Sep 8
Liverpool ends 17-year Standard Chartered shirt deal
By Kieran O'Connor•September 8, 2026
The brief
Liverpool becomes the latest Premier League club to place a travel brand on the front of its matchday kits. Liverpool has named Turkish Airlines as its front-of-shirt sponsor from the 2027/28 season, ending Standard Chartered’s 17-year run in one of football’s most visible commercial deals. Under the reported £60m ($8…
Original report
Insider Sport
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