Affiliate & MarketingCDC Gaming · 5d ago
Las Vegas: Fremont Street benefited from Derek Stevens’ At Par program
By Rege•September 10, 2026
The brief
Canadian tourism to Las Vegas has dropped significantly because of trade tensions, forcing casino executives to launch aggressive marketing campaigns and offer discounts to attract tourists to their properties. Derek Stevens, co-owner of three downtown Las Vegas casinos, instituted one of the more successful programs …
Original report
CDC Gaming
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