King is back: Conor McGregor as new 1xBet global ambassador

By Lilit Sarinyan•July 2, 2026

The brief

1xBet has announced a partnership with Conor McGregor, the UFC’s first-ever double champion and one of the most recognizable figures in combat sports. McGregor isn’t just a fighter or former champion. He played a huge role in turning the UFC into a global spectacle, driving record-breaking PPV numbers, pulling in medi…

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