Sports BettingSBC News · 3h ago
‘Kane You Believe it?’: Sky Bet celebrates after England captain’s Ballon d’Or win
By Patrick Killeen•October 27, 2026
The brief
Sky Bet has embarked on a celebratory campaign in light of England striker Harry Kane winning the Ballon d’Or last night. The Flutter Entertainment-owned bookmaker revealed its digital-out-of-home (DOOH) campaign across Leicester Square and Oxford Street after the Englishman was announced as the winner in London. Titl…
Original report
SBC News
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