TechnologySBC News · Sep 2
Kambi makes identity switch amid growth of AI and popularity of bet builders
By Patrick Killeen•September 2, 2026
The brief
Kambi has launched a new brand identity and strategic positioning centred on AI and data as it looks to position itself for the next phase of sports betting. “Powerful Network. Proven Edge.” is built around Kambi’s network of over 70 partners across more than 100 regulated markets, with the company saying it processes…
Original report
SBC News
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