TechnologySBC News · 3h ago
Kambi: How 15 years of trading data turned into an AI edge
By Fernando Noodt•October 16, 2026
The brief
AI has become a buzzword in the sports betting industry over the last couple of years. But for Kambi, AI trading is part of its core sportsbook infrastructure, with more than 70% of betting activity across its network now processed by AI. The technology supports increasingly complex products, from Bet Builders to play…
Original report
SBC News
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