Sports BettingGamblingNews · 2h ago
Kalshi Secures Top Spot in Brand Consumer Momentum During FIFA World Cup
By Stefan Velikov•July 7, 2026
The brief
The FIFA World Cup is still raging on, and while fans from all around the globe are filling up stadiums in North America with their roars and cheers, some are buying a lot of sports contracts on prediction markets. For this reason, platforms such as Kalshi and Polymarket have seen a huge surge in mainstream […]
Original report
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