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Sports BettingiGaming Today · 17h ago

Kalshi Says World Cup Surge Brought 3 Million New Users as Prediction Markets Hit Record Trading Volumes

By Ingi Thor ArngrímssonJuly 20, 2026

The brief

The FIFA World Cup has become a defining moment for prediction markets, driving unprecedented activity on Kalshi and helping the platform attract 3 million new users during the tournament. Trading tied to the tournament has reached a level the company says it has never seen before. More than $1.2 billion changed hands…

Original report

iGaming Today

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