Sports BettingG3 Newswire · Sep 1
Jon Hamm and BetMGM bring fans inside the Legends Lounge for new football season campaign
By Phil Martin•September 1, 2026
The brief
It Happens Here campaign marks the next chapter of BetMGM’s Make It Legendary platform BetMGM, a leading sports betting and iGaming operator, unveiled It Happens Here, a new campaign created in collaboration with independent creative agency CAPE and featuring EMMY Award-and Golden Globe Award-winning actor Jon Hamm. L…
Original report
G3 Newswire
Summary is editorial. Full reporting, images and rights belong to the source.
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