Affiliate & MarketingSBC News · 2h ago
John Cook: are events still at the centre of the marketing universe?
By Erin Gallagher•July 9, 2026
The brief
Writing for SBC News, SBC Media Commercial Director John Cook explores the relationship between media and events as he explains how media can enable marketeers to make the most out of the industry shows. In the iGaming industry, much of our calendars are dominated by the various different conferences and exhibitions d…
Original report
SBC News
Summary is editorial. Full reporting, images and rights belong to the source.
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