Business & M&AInsider Sport · Aug 28
Jamie Vardy’s having a Bundesliga party on YouTube
By Kieran O'Connor•August 28, 2026
The brief
Bundesliga Media renews and expands its creator-led broadcast strategy for the 2026/27 season. Bundesliga has made a surprise addition to its creator-led broadcast strategy in the UK and Ireland by handing live matches to Jamie Vardy’s YouTube Channel. Named Jamie Vardy’s Having a Party, the channel will broadcast sev…
Original report
Insider Sport
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