Sports BettingInsider Sport · 1h ago
ITV World Cup audiences show what Sky deal could bring
By Kieran O'Connor•July 13, 2026
The brief
As ITV enjoys huge World Cup audiences, its growing overlap with Sky offers a glimpse of the future post-merger. ITV has achieved a two-year viewing high after England’s FIFA World Cup quarter-final win against Norway drew 18 million viewers. The free-to-air broadcaster said the record is the largest audience on any U…
Original report
Insider Sport
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