Sports BettingSBC News · 2h ago
ITV powers launch of OddsFinder with affiliate support
By Ted Menmuir•August 13, 2026
The brief
ITV is ready to promote the full-scale launch of its OddsFinder platform and app to UK audiences across multiple verticals. The UK terrestrial broadcaster announced the launch of its new odds-comparison service this summer, initially targeting horse racing audiences during its coverage of Glorious Goodwood. Developed …
Original report
SBC News
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