Sports BettingSBC News · 2h ago
ITV launches comparison app for horse racing punters
By Patrick Killeen•July 31, 2026
The brief
ITV has launched a new betting comparison app, ITV OddsFinder, designed to help horse racing punters compare live odds from multiple bookmakers. This comes after the TV network announced a planned expansion into gaming via the launch of a new brand, ITV Win, in December 2025, though this was quickly wound down by May …
Original report
SBC News
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