Ian Bradley reunites with Tom Light to help lead FIRST.bet into new chapter

By Viktor Kayed•June 29, 2026

The brief

FIRST.bet has welcomed Ian Bradley as its new co-CEO to help thrust the B2B sportsbook provider into a new era of global expansion. Bradley’s career carries more than 20 years of B2B sportsbook expertise. He started his journey in spread betting and trading at Sporting Index and Sporting Solutions. He then moved to B2…

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