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Sports BettingFocus Gaming News · 2h ago

How to run a sportsbook in 2026, according to SOFTSWISS: From traffic spike to long-term retention

By franzAugust 11, 2026

The brief

In the following special report, SOFTSWISS explores how sportsbooks can retain players following traffic spikes, like the $240bn wagered during the 2026 World Cup, through platform resilience and personalisation. Opinion.- The 2026 FIFA World Cup ran 104 matches in just over a month. An estimated $240bn was wagered on…

Original report

Focus Gaming News

Summary is editorial. Full reporting, images and rights belong to the source.

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