Business & M&ANext.io · Aug 28
How to eliminate friction in customer messaging: An interview with CommsHub CPO Viktoriia Yefimenko
By NEXT.io•August 28, 2026
The brief
Scaling a modern digital enterprise inevitably exposes the operational strain of managing customer communications. As platforms expand across new regions and channels, administrative overhead often grows exponentially. Viktoriia Yefimenko, CPO of CommsHub, shares how unifying SMS, messaging apps and voice channels int…
Original report
Next.io
Summary is editorial. Full reporting, images and rights belong to the source.
Advertisement
Get the news by email
A digest of the day's top iGaming stories, straight to your inbox.