Sports BettingiGaming Business · May 22
How technology will shape LatAm’s World Cup betting boom
By Richard Mulligan•May 22, 2026
The brief
The 2026 World Cup will be the first in which Brazilian punters can legally bet on their national team, creating a huge opportunity for operators in Latin America’s newly regulated giant. Mateo Lenoble, Kambi’s head of sales in LatAm, explains why Kambi’s move to 100% AI-powered trading could prove a game-changer for …
Original report
iGaming Business
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