TechnologyNext.io · 2h ago
How SmartSoft designs games that start their own categories
By NEXT.io•October 27, 2026
The brief
From JetX and Balloon to PlinkoX, the iGaming provider’s product strategy rests on a distinction that has become increasingly important in online gaming: the difference between giving an existing idea a new look and creating a genuinely different way to play. In online gaming, novelty is easy to manufacture. A familia…
Original report
Next.io
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