How operators should benchmark affiliate ROAS, CPA per FTD and RevShare without mixing partner payouts with true CAC

By Steffani Largard•September 4, 2026

The brief

Two operators report 4x ROAS on affiliate traffic in the same week. One counts gross gaming revenue against last month’s invoice. The other uses 90-day net gaming revenue on a qualified-FTD cohort, net of clawbacks. Same label, different math. Without five definitions locked first, any headline benchmark is noise. Bla…

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