Sports BettingiGaming Business · 6h ago
How football content can drive post-World Cup player retention
By Richard Mulligan•July 24, 2026
The brief
The World Cup may be over, but the challenge of retaining players is only just beginning. Alex Quigley, head of commercial at 1X2 Network, says that operators who use the right football-themed casino content can sustain engagement, reduce churn and maximise the value of the tournament's record traffic.
Original report
iGaming Business
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