Affiliate & MarketingiGaming Business · Sep 2
‘Helping partners move away from heavy bonuses and costs’: Soft2Bet on how to make players feel connected
By Mackenzie Krueger•September 2, 2026
The brief
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s Mega platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
Original report
iGaming Business
Summary is editorial. Full reporting, images and rights belong to the source.
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