FIRST.bet takes its sportsbook engine to Sweden

By NEXT.io•October 16, 2026

The brief

FIRST.bet, the Tier-1 sportsbook technology provider, has made Sweden the first market in the next phase of its European growth. Operators there can keep their own brand and frontend, with the FIRST.bet engine running behind it. Sweden is one of Europe’s most established regulated betting markets. Football and ice hoc…

Original report

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