Sports BettingFocus Gaming News · Sep 1
FIRST.bet: Sportsbook Localisation 101
By ceciliaw•September 1, 2026
The brief
Tom Light, founder and CEO of FIRST.bet, analyses localisation in igaming. Opinion.- Localisation is one of the most overused words in igaming. Everybody says it matters. Everybody claims to do it. But in practice, a lot of the industry still treats localisation as surface work. Translate the product, adjust the homep…
Original report
Focus Gaming News
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