Entain asserts free-to-play app will “become part of football fan’s weekly routine”

Ladbrokes Coral and bwin parent company Entain is testing its skills in the free-to-play games space with the launch of a new app, Seven, in the UK. The FTSE 100 group’s new product is football-focused, with the firm aiming to keep momentum running from the FIFA World Cup while also noting changing betting behaviour d…