Sports BettingInsider Sport · Jun 11
Do you remember the first time?
By Callum Williams•June 11, 2026
The brief
Callum Williams speaks to DraftKings’ CMO Steph Sherman and others on how to recruit and retain the World Cup’s many first time bettors The 2026 FIFA World Cup is the most competitive in its history, but it will also likely be the largest betting event of all time. As the competition grows from 64 to […]
Original report
Insider Sport
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